White label prediction market platform powered by Pariflow

White label prediction market under your brand

5,000+ live markets from day one

  • Politics
  • Finance
  • Media
  • Sports
  • Esports

The platform

One platform. Every way to trade.

White label prediction market software for brands, media companies and operators. Launch on your domain with your design, payments, risk tools and back office. Prediction markets, sports and esports betting, crypto futures and binary trading share one wallet.

Showing highlights 1 to 3 of 5.

Your market.
One solution.

Markets & Platform selected.

Dealing & Risk Run A-Book, B-Book or a hybrid: hedge flow to external liquidity or keep it in-house, with live client P&L, exposure and toxic-flow alerts.

Markets & Platform 5,000+ live events across politics, finance, media, sports and esports, plus crypto futures and binary rounds, on your domain and in your design.

Crypto Payments USDC and USDT deposits on five EVM networks, credited automatically, with sweeps and withdrawals handled for you.

Compliance & Security KYC, two-factor authentication and step-up checks on every live-money action, with eligibility rules by jurisdiction.

Support & Retention Built-in support chat, lifecycle emails and deposit bonuses to activate new traders and win back quiet ones.

Analytics & Affiliate Volume, revenue and conversion in one dashboard, plus an affiliate program with referral links and partner tracking.

  • ChromeSafariWeb
  • iOS
  • Android
  • PWA
Pariflow

Turn your audience
into traders.

Live events & markets
5,000+
Products, one wallet
4
Futures & binary trading
24/7
Pariflow mobile perps page with a live BTC chart and Long and Short buttons
Markets in your pocket: a Pariflow mobile market with odds history and Buy Yes and Buy No buttons
Real events, trade what happens: the Pariflow mobile home with outcome odds and an esports match
Pariflow trading platform on a tablet and smartphone

Everything traders expect.
Under your logo.

Fast on web and mobile, with pro tools for active traders
and a demo mode for first-timers.

  • Live odds
  • Multi-outcome markets
  • Limit orders
  • Demo mode
  • Whale alerts
  • One-tap trading
  • Crypto futures & binary
  • Sell any position before it settles

PariflowEnterprise

Full customization.
A dedicated team.

Your design, your product mix and your risk model, built on Pariflow technology.

Let’s talk

Move your pointer or swipe horizontally to push the coins and candlesticks. With the scene focused, use the arrow keys to push them, Space to pause or play, and R to reset. The scene is decorative.

How it works

From first call
to first trade.

We run the technology, the 5,000+ market catalog, payments and risk tooling. You bring the brand and the audience.

  1. Kickoff

    Plan your launch

    Who: You + Pariflow team

    • Regions
    • Languages
    • Products
    • Revenue model

    Outcome: A launch plan and a revenue model

    We map your audience, regions and languages, choose the products to switch on and agree your revenue model: A-Book, B-Book or a mix.

  2. Build

    Make it yours

    Who: Pariflow team

    • Your domain
    • Custom design
    • Web + PWA
    • Payments

    Outcome: Your brand on every screen

    Full customization of design, logo and colors on your domain, across web and the mobile PWA. The 5,000+ market catalog comes ready, so there is nothing to build there.

  3. Go-live

    Open to your traders

    Who: You + Pariflow team

    • KYC
    • Support chat
    • Dealing desk
    • Live odds

    Outcome: 5,000+ markets live under your name

    After final checks with your team, trading opens. KYC, support and the dealing desk run in your back office from day one.

  4. Growth

    Grow your audience

    Who: Your team, backed by ours

    • Deposit bonuses
    • Lifecycle emails
    • Affiliates
    • Analytics

    Outcome: Built-in tools to win and reactivate traders

    Run deposit bonuses, lifecycle emails and an affiliate program, and follow volume, revenue and conversion in your analytics.

Your launch questions,
answered.

What to know before you launch a white label prediction market with Pariflow.

Explore the live platform
What is a white label prediction market platform?

It is ready-made software for offering event trading under your own brand and domain. Pariflow provides the trading platform, market catalog, payments and operator tools. Your team brings the brand and audience, and chooses the product mix and revenue model.

How do liquidity, A-Book and B-Book work?

A-Book hedges client flow to external liquidity, with fee income for the operator. B-Book keeps the flow and exposure in-house. A hybrid combines both. The dealing desk provides client P&L, exposure and toxic-flow alerts.

Executable prices and available order sizes depend on liquidity in each market. Discuss liquidity and exposure requirements with our team when planning your launch.

How are prediction markets resolved and settled?

Each event contract has its own resolution rules, source and payout terms. Markets resolve against those rules, and winning positions settle to the defined payout. Disputed, corrected or cancelled events follow the applicable market rules.

Explore the Pariflow market rules and product documentation (opens in a new tab) before discussing your deployment.

What can I customize under my brand?

Your domain, logo, colors and product design, across web and the mobile PWA. Choose your product mix: prediction markets, sports and esports betting, crypto futures and binary rounds. We also plan your languages, payment setup and A-Book, B-Book or hybrid model with you.

How much does a white label prediction market cost?

Pricing depends on your product mix and revenue model. Share the products you want to launch, your branding and payment requirements, and your preferred operating model so our partnerships team can discuss the scope and commercial terms with you.

Discuss pricing with our team.

How long does it take to launch?

Timing depends on your design and payments setup. The 5,000+ market catalog comes ready; your launch plan covers branding, configuration and final checks with your team. Agree the scope and schedule with our partnerships team for your deployment.

See the four launch steps or request a demo.

Ready to launch
your own market?

Talk to our team about your brand, your product mix and the revenue model that fits it.

Request demo
Pariflow desktop trading platform with an event page, odds chart and trade ticket

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Notes

What’s included

Pariflow white label

  • Full customization: design, logo and colors on your domain, across web and the mobile PWA.
  • 5,000+ live events and markets across politics, finance, media, sports and esports.
  • Four products, one wallet: prediction markets, sports and esports betting, crypto futures and binary rounds.
  • Two revenue models: A-Book, B-Book or a mix of both.
  • Crypto payments: USDC and USDT deposits on five EVM networks, plus withdrawals.
  • Compliance: KYC, two-factor authentication and step-up checks for live-money actions.
  • Dealing desk with client P&L, exposure and toxic-flow flags.
  • Growth: deposit bonuses, lifecycle emails, an affiliate program and analytics.